Elegance is the first-ever intelligence layer for email. It filters, highlights, and prompts you to focus on what matters most in your inbox. The challenge was to create a brand experience that communicated approachability and simplicity of use, as opposed to intrusive, coldly technological, or overly complicated. We kept that front-of-mind as we built out this new brand from scratch.
UI/UX Mobile Design
The goal for the website was to bring the look and feel of the brand to the web while creating an easy to navigate, informative site. We took a complex topic and distilled it down to an organizational structure that would make sense to normal people. To make the content easier to digest, we simplified copy and focused on type pairings and typography rules that make reading on the web much easier. The overall aesthetic was meant to convey a sense of tradition while inspiring trust.